Showing posts with label Analysis and Reporting to support the fundraising. Show all posts
Showing posts with label Analysis and Reporting to support the fundraising. Show all posts

Wednesday, January 7, 2015

Data segmentation and targeting


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Posted: 06 Jan 2015 02:39 PM PST
Undefined
Job Reference: 
UK/NG/FDA
Location: 
London or Belfast
Contract: 
full-time, permanent contract
Send application email to: 
ukhrenquiries@concern.net
Job purpose: 
Concern Worldwide (UK) is seeking a talented individual with experience of leading on data analysis, reporting, creating targeted data selections and problem solving, ideally within a fundraising environment.
This role provides an exciting opportunity for the right candidate to make a major contribution to our individual giving and wider public engagement strategy, by leading the development of Concern UK's business analysis and reporting, supporter understanding and insight, and managing one member of staff.
Main duties & responsibilities: 
Analysis and Reporting to support the fundraising, policy and campaigns and other teams:
• Leading on donor insight analysis and providing recommendations to fundraising to grow income and loyalty
• Oversee the development of analysis and reporting for other Concern UK teams, including Policy and Campaigns, to support the achievement of their objectives.
• Pro-actively identifying trends and providing reports and communications to help improve decision making and management of activities of fundraising team.
• Produce a range of regular weekly, monthly and other ad hoc reports to inform the fundraising programme. Including – campaign analysis, attrition analysis, LTV and supporter profiling
• Produce regular reporting for key performance indicators and improving systems for reporting.
• Working with the users, manage the design and set-up of standard reports from the ThankQ supporter database.
• Support the planning and budgeting process, providing agreed data and analysis to help fundraising managers draft/review annual budgets.
• Supporting the Individual Giving Manager in implementing and coordinating a centralised programme of testing.
Data segmentation and targeting
• Oversee the production of all data selections for fundraisers using specific criteria on Concern's donor database for a wide range of fundraising activities. These will include appeal mailings, retention mailings, community event mailings, and telemarketing, email and advocacy campaigns.
• Ensure timely provision of data – liaise with project manager or external agency to ensure data is delivered to schedule and to correct specification.
• Support the monitoring and review of the fundraising segmentation strategy in order to enable optimum return on expenditure.
• Act as statistical advisor for any tests undertaken.
Line Management
• Line management of the Fundraising Data Analyst.
• Ensuring they have SMART objectives to work towards with clear, achievable milestones.
• Acting as a second support to the DME on the campaigns they project manage.
• Undertaking regular 1/1's and annual appraisals.
• Identify skills and competencies DM needs to complete their role confidently.
• Promoting a positive working environment and team culture as one of celebrating successes.
Training and Communications
• Proactively communicating analysis and reports through written reports and presentations to the fundraising team and wider stakeholders where appropriate.
• Train non-technical users in practical use and potential of package.
• Promotion of database principles – work with fundraisers to improve their reporting skills, and identify areas for improvement, Collaborative working
• Work closely with the Data team in Republic of Ireland, the fundraising team, the fundraising systems team) and external data suppliers to learn and share knowledge.
• Work with other departments such as finance and supporter services, to enable access to information held in the database.
• Be a key point of contact on Concern UK's donor database for direct marketing and data agencies.
• Some travel will be required to our other UK offices – London and Belfast - and to Dublin.
• A close working relationship, sharing knowledge and expertise with the Fundraising Data Analysts based in Dublin, is required to maximise results and income.
Person specification (essential): 
• Minimum of 3 years' experience in database marketing, ideally in a fundraising environment.
• Strong technical knowledge and experience in analysis techniques. Must be able to generate complex statistical information and both interpret and communicate results appropriately
• High level database skills including extensive experience in the construction of complex reports in an SQL environment.
• Good experience and understanding of applying statistical validation techniques
• Proficient in the MS Office suite, including Excel and Word.
• Excellent communications skills with proven ability to explain technical issues to non specialists
• Flair for interpreting and presenting complex or detailed information in a user friendly, easily accessible way.
• Proven track record in project management
• Attention to detail with high standards on accuracy of work.
• Flexible and adaptable approach to work and ability to work under pressure
Person specification (desirable): 
• Qualification in computing or statistics.
• Have a good understanding of, and commitment to, data analysis for a charity.
• Experience of individual giving fundraising techniques and metrics.
• Interest in development issues and the work of Concern.
To apply: 
If you are passionate, ambitious, persuasive, enjoy achieving and want to work in a small, friendly team for a leading international humanitarian organisation, then please submit your CV and a cover letter outlining how you meet the person specification to ukhrenquiries@concern.net by the closing date on 25 January 2015.
Interviews are expected to take place in the 2nd week of February.
Candidates must be legally entitled to work in the UK at the time of application.
Apply
Country: 
Salary: 
London: £33,608 or Belfast: £29,750
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